2022
Invstr Stats
Lead UI UX Designer
The Stats project was designed to transform the presentation of investment statistics within the Invstr app, making them more accessible and comprehensible for users. Aimed at both beginner and advanced investors, the project focused on delivering clear insights into portfolios, stocks, funds, and currency performances. The existing product was overwhelming due to its lack of visual support, making data interpretation challenging. By leveraging thorough research and iterative design, we created an intuitive and educational platform that simplifies complex financial data. This enhancement empowered users to make informed investment decisions, making the revamped Stats feature one of Invstr's top-selling products. It now includes valuable AI-based portfolio suggestions and a wealth of educational resources.
Project Goals
1.
Create a seamless and interactive user experience within Snapchat that effectively blends education and entertainment to make financial literacy accessible and engaging for users aged 15 to 25.
2.
Integrate real-time news articles and a comprehensive financial dictionary into the game to provide users with up-to-date investment information and essential financial knowledge in a risk-free environment.
3.
Utilize Snapchat's platform features to develop an immersive fantasy investing game that entertains users while educating them about investment risks and market dynamics, empowering them to make informed financial decisions in the future.
The Design Process
Research
Understanding the user and competitors.
Existing user and stakeholder interviews to understand their needs.
Exploring and researching elements for data visualisation.
Define
Created user personas and UX maps. Defining user challenges & user goals.
Create
Designed the organization and structure of information.
Low fidelity & high fidelity wireframes. Preparing realistic prototypes.
Visual design including preparing style guides, branding and UI design.
Test
Initial in-house usability tests and user reviews. After launch second phase of usability tests and usage tracking.
Project Case Study
My Role
As the Lead UI/UX Designer on the Stats project, I spearheaded the redesign effort to enhance the visualization and usability of investment statistics within the Invstr app. I conducted extensive research into infographic design, designed interactive charts and educational elements, and collaborated with stakeholders to present and iterate on design concepts.
Problem Statement
The primary challenge was transforming complex financial data into an accessible and informative format for users with varying levels of investment expertise. The existing product failed to communicate key statistics effectively, hindering users' ability to understand their portfolios and make informed decisions. Our goal was to address this issue by breaking down information into digestible groups, incorporating interactive charts and educational elements, and providing clear explanations of financial terminology. Additionally, we needed to cater to the diverse needs of both novice and experienced investors while ensuring real-time updates and accurate information.
The Solution
To address these challenges, we adopted a user-centered design approach, beginning with thorough research into user needs and behaviors. I conducted usability testing as a non-expert in financial terminology to identify pain points and opportunities for improvement. We prioritized clarity and simplicity in design, organizing data into logical groupings and utilizing a variety of chart types to visualize information effectively. Interactive features such as pop-ups and tooltips provided additional context and explanations without cluttering the interface. We also integrated AI-driven portfolio suggestions and optimization tools to enhance the value proposition of the product, aligning with our objective of empowering users to make smarter investment decisions. Overall, our solution focused on combining usability, education, and functionality to create an indispensable tool for investors of all levels.
The Results
The redesigned Stats product in the Invstr app brought about significant positive changes. Users engaged more, spending longer periods exploring their portfolios. With AI-driven suggestions, they diversified their portfolios better, aligning investments with their goals. User satisfaction rose noticeably, leading to higher app ratings. The user-friendly design reduced churn, keeping more users engaged over time. Additionally, the introduction of premium features attracted more subscribers, enhancing the app's overall value proposition. In summary, the revamped Stats product not only empowered users to make better investment decisions but also enriched their experience within the app.
The Softwares
I have used the following software to create this project.
Figma
